{"product_id":"gucci-chateau-marmont-hollywood-hoodie","title":"Gucci Chateau Marmont Hollywood Hoodie","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eChest: 55 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLength: 66 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eLength = total garment length measured from the top of the shoulder down to the bottom hem.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eChest = flat measurement from one armpit seam to the other.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e‼️This product is pre-owned and may feature minor signs of wear. Make sure to check all photos before purchasing.‼️\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eSome pieces are defined by a logo.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOthers are defined by the world they came from.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis one belongs to \u003c\/span\u003e\u003cspan\u003eHollywood mythology\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor Gucci’s Cruise 2019 universe, Alessandro Michele looked toward one of Los Angeles’ most legendary addresses: \u003c\/span\u003e\u003cspan\u003eChateau Marmont\u003c\/span\u003e\u003cspan\u003e — the hotel that, for almost a century, has existed somewhere between luxury, secrecy, celebrity and scandal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOpened in 1929 on Sunset Boulevard, Chateau Marmont became much more than a hotel. Actors lived there. Musicians disappeared there for weeks. Writers, directors and artists turned its rooms into temporary homes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHollywood history didn’t simply pass through Chateau Marmont.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt accumulated there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd that mythology became part of Gucci.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn the front of this hoodie sits \u003c\/span\u003e\u003cspan\u003ePan\u003c\/span\u003e\u003cspan\u003e, the mythological figure adopted as Chateau Marmont’s emblem, shown playing his flute above the words:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCHATEAU MARMONT\u003cbr\u003e HOLLYWOOD\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is a symbol normally associated with the hotel itself — appearing throughout its visual identity — reinterpreted here through Gucci’s world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTurn the piece around and the story changes completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe back features a delicate bouquet of poppies, cornflowers and wildflowers above the GUCCI name — a reference to the House’s historic \u003c\/span\u003e\u003cspan\u003eFlora\u003c\/span\u003e\u003cspan\u003e vocabulary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTwo completely different visual languages meet on one garment:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOld Hollywood on the front.\u003cbr\u003e Florentine Gucci heritage on the back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat contrast is exactly what made Alessandro Michele’s Gucci so distinctive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuring his tenure, Michele constantly blurred timelines and references — Renaissance art, mythology, vintage Hollywood, counterculture, aristocratic interiors and streetwear could all exist inside the same collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Chateau Marmont pieces are a perfect example of that approach.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than simply placing a Gucci logo on a hoodie, the piece connects \u003c\/span\u003e\u003cspan\u003etwo institutions built around mythology\u003c\/span\u003e\u003cspan\u003e:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGucci — founded in Florence in 1921.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChateau Marmont — opened in Hollywood in 1929.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBoth became places where reality and image eventually became almost impossible to separate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd nearly a decade later, that context is what makes the piece more interesting.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt comes from a very specific chapter of Gucci history — the \u003c\/span\u003e\u003cspan\u003eAlessandro Michele era\u003c\/span\u003e\u003cspan\u003e, when maximalism, historical references and unexpected cultural collisions completely reshaped the visual identity of the House.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, these pieces are no longer sitting on Gucci racks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey exist on the secondary market, in wardrobes and increasingly in the conversation around \u003c\/span\u003e\u003cspan\u003eMichele-era Gucci archive\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot because they are the loudest Gucci pieces ever made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut because they capture a moment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA hotel.\u003cbr\u003e A city.\u003cbr\u003e A designer.\u003cbr\u003e An era.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGUCCI × CHATEAU MARMONT\u003cbr\u003e CRUISE 2019\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHOLLYWOOD HISTORY, SEEN THROUGH GUCCI.\u003c\/span\u003e\u003c\/p\u003e","brand":"PGshop","offers":[{"title":"Black \/ XS \/ Gucci","offer_id":58808327373184,"sku":null,"price":3999.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4447\/5008\/files\/30E2B5F1-2C92-4EAA-B8F2-F7B1524A06E8.jpg?v=1788016223","url":"https:\/\/www.pg-shop.ro\/products\/gucci-chateau-marmont-hollywood-hoodie","provider":"PGshop","version":"1.0","type":"link"}